Who better to announce the return of McDonald’s menu fan favorite Shamrock Shake than two beloved McDonaldland icons? On February 4, Uncle O’Grimacey, Grimace’s Irish uncle, reunited for the first ...

Commerce Media is reshaping digital advertising by helping brands connect with consumers in a world increasingly driven by data and commerce. By leveraging retail data alongside advanced targeting, it ...

Join Advertising Week Europe in celebrating the brilliant women of our industry. Nominations are now officially open and we encourage you to submit a nomination for a colleague, friend, or even ...

Join Advertising Week Europe in celebrating the brilliant women of our industry. Nominations are now officially open and we encourage you to submit a nomination for a colleague, friend, or even ...

The FIFA World Cup Golden Boot winner and host of the UK’s most popular football show, Match of the Day, has spent decades bringing the game to life for millions. Now, as Co-Founder of Goalhanger, ...

In today’s fast-paced sports and media landscape, brand alignment is everything. Authenticity, cultural relevance, and the ability to connect with fans are paramount to any successful partnership. Few ...

Programmatic curation reshapes how advertisers manage their digital inventory, offering precise selection and organisation of premium inventory whilst seamlessly aligning it with audience data for ...

I believe 2025 will be the year in which AI Agents start to make their mark in automating all sorts of processes, from app and games production and UA campaign development to answering sales and ...

If you have any doubts that brand mascots are fading into obscurity, the commercials for Super Bowl LIX prove advertising’s hardest working characters are so back. This year’s batch of Big Game ...

When Instacart announced in November 2024 they’d be dropping their first Super Bowl ad in 2025, nobody anticipated the teaser would feature an all-star lineup of mascots. TBWA\CHIAT\DAY’s teaser spot ...

Gen Z and Millennials are often at the forefront of technological adoption and social media engagement, but their preferences in other areas—like alcohol consumption—present challenges for marketers ...

Nearly 80 percent of consumer spending happens in stores, and yet 90 percent of retail media advertising happens online. Does anyone sense a misalignment here? 2025 will be the year of in-store retail ...