Brand is the perception someone holds in their head about you, a product, a service, an organization, a cause, or an idea ... you need the right blueprint for shaping those perceptions.

Over the weekend I posted about Grow America and the Product Innovation Competition. I hope every entrepreneur with a good idea is checking it out. Regardless, here's some inspiration for everyone ...

Actually developing the tangible product or service is only a small part of the new product development process, which includes the complete journey from generating the initial idea to bringing ...

The goal of a prototype is to evaluate an idea. But until this point ... The relatively simple nature of her product lent itself to rapid design. Though she could have sat around imagining ...

A patent on a design or product means you or your business can prevent others from making, selling or using the idea. For the most part, the patents granted by the U.S. Patent and Trademark Office ...

Say you come up with an idea for a new product. At first ... How strong is the prior art? Can you design around it? Does it encompass manufacturing methods? Is your idea really exactly alike ...