“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

For small businesses, influencer marketing can be especially powerful as a cost-effective way to connect to target audiences ...

Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers should also be looking at micro-influencers. Their authentic connections with niche audiences can ...

"Unlike traditional celebrities, micro-influencers foster a sense of trust and connection with their followers, often building closer, more authentic relationships. "They have redefined the ...

Recently published in the Journal of Brand Strategy, the article "Tapping generation Z micro-influencers for marketing and branding" outlines that the key to reaching Gen Zers may lie in the ...

Ravena Hanniely/Instagram Brazilian influencer Ravena Hanniely opened up about her ice-cold photoshoot in Spain that landed her in the hospital. The 24-year-old shared test photos from the ...

Whichever option you choose (maybe both), influencer marketing can have a large impact on your business. An infographic by corporate video production company One Productions explores both the ...

Compare this to an influencer with 100,000 followers and 1% engagement — only 1,000 people," Shadrow said. This can allow small-business owners to target more affordable micro-influencers that ...

it's a curated influencer gifting marketplace connecting brands with a vibrant community of 50,000 micro and nano influencers ...

They are usually able to build deeper trust with their community than influencers with larger follower counts. Money and perks: The amount of money microinfluencers can earn varies depending on ...