Companies fail at customer-centric sales strategies when relying on assumptions instead of listening. Businesses that ...

The chargeback process was originally designed over 50 years ago to protect consumers, but as e-commerce merchants will tell ...

Successful customer acquisition can often take a lot of trial and error to master. We asked industry experts to share one ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both ...

The key to customer success will be maintaining a strategy for covering all bases. Many of this year’s predictions include specific areas where CX will get a boost. The main message for ...

To usher in improved customer engagement strategies, you must first learn to recognize which of the antiquated ones need replacing. Myth #1: Customer engagement works best in person. Many of the ...

Whatever marketing strategies you come up with, delivering exceptional customer experiences will always serve you well, helping you achieve that elusive competitive edge. And it all starts with ...

Still, customer acquisition hasn’t budged ... Leaders cherry-pick numbers that support preconceived strategies and use data to validate their decisions rather than challenge their assumptions.

We're excited to see how this partnership will help them drive loyalty and growth, while further demonstrating our momentum in helping leading retailers transform their customer data strategies." ...

Customer experience (CX) is widely, and rightly, acknowledged to be one of the pharmaceutical industry’s top strategic priorities. It can be a matter of life or death in healthcare, where ...

an AI-powered customer data cloud, today announced Dr. Martens, an iconic British brand, has selected its platform to support its global data and marketing operations strategy. This strategic move ...