The organization is set to unveil a pretty cool retro logo on Adidas team merchandise ... the brother of Hall of Fame Celtics coach Red Auerbach. Zang was an editorial and sports artist for ...

BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.

With the Celtics hitting the TD Garden parquet this week for a couple of preseason games, the team debuted its new-look logo at center court. The logo is the same as it's always been in terms of ...

"That's not [cool] on no level," Kevin Garnett said of ... after he was caught on film stomping on the Celtics' logo, Lucky the Leprechaun, following the Nets' 141-126 game win on Sunday at ...

After the game, Converse projected Gilgeous-Alexander's signature logo over ... Bird-led Celtics think it was too irreverent (although the late great Jerry West might have been cool with it).

BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.