Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Why do people often stick with familiar brands and choices, even when better options might exist? A new study co-authored by an Illinois Institute of Technology (Illinois Tech) researcher explores the ...

AI is beginning to influence purchasing decisions among Australian shoppers, prompting marketers to adjust strategies for reaching consumers.

The way consumers view wellness is shifting, reshaping purchasing decisions across all age groups, and challenging brands and retailers, like c-stores, to adapt their strategies. These are findings ...

Retailers are using daily transaction insights to understand subtle (yet important) nuances of how consumer spending shifts ...

Scientists are questioning the famous '200 food decisions a day' statistic. Here’s what it means for how food and beverage ...

MyFitnessPal has launched a dedicated advertising business, turning the meal planning and food logging inside its app into a ...

Regret theory postulates that decision‐makers do not solely evaluate outcomes based on traditional expected utility; they also incorporate the anticipated emotional response resulting from realising ...

Strategic decision-making is the backbone of any successful business. Having navigated both prosperous and challenging times in my career, I've come to realize the decisions we make can shape the very ...

In today’s digital world, how we decide what to buy, read or watch has radically changed. What once involved careful consideration is now driven by speed and instant gratification. With constant ...

As petrol prices climb, South African shoppers are becoming more strategic about their spending habits.