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Coca-Cola’s clever new ad uses its logo in a refreshingly old-school way
How often is Coke mentioned in some of the most famous works of literature? Now you can see. A new ad from the Coca-Cola Co.
Coca-Cola makes brillaint use of its logo in new 'literary' ad – and it's an instant classic
The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...
Coca-Cola’s ‘Classic’ campaign goes quiet while the rest of marketing gets louder
A new work leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter ...
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Coca-Cola's new 'literary' ad is an instant classic
Cola's latest campaign can't help but bring to mind the phrase, 'if you've got it, flaunt it'. The brand's ingenious new ...
‘Nothing Beats Seeing Your Name On a Can Of Coke’ – Share A Coke Campaign Is Back
Nothing beats seeing your name on a can of Coke says new campaign. Clearly hasn't heard about the bagged variety.
Coca-Cola resurrects iconic ‘Share a Coke’ campaign
Coca-Cola has brought back its ‘Share a Coke’ campaign, allowing a new generation of consumers to see their names on Coke ...
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Coca-Cola and WPP hit AI gold with new ‘classic’ campaign
AI has been put to good use in this new global campaign for Coca-Cola from WPP Open X and VML New York, which celebrates the ...
Coca-Cola relaunches Share a Coke campaign
Coca-Cola is bringing back its Share a Coke campaign. The locally-born initiative will see personalised bottles return to the ...