A Baton Rouge tire and auto-parts store owner, famous for his costumed commercials promoting the shop, was struck and killed by a vehicle early Friday morning. Bill "Simple" Simon, owner of Simple ...

Funeral arrangements for the renowned tire shop owner, William "Bill" Simon, who was killed in a crash, have been made.

Businessman Bill Simon known for his memorable “Simple Simon” tire commercials will be laid to rest next week.

Officials are investigating a building fire in Baton Rouge that investigators say was an act of arson. According to the Baton Rouge Fire Department, the fire happened at a mechanic’s shop on ...

A new program in Baton Rouge is tackling generational poverty head-on by teaching kids a skill many adults still struggle with: managing money. A flag-raising ceremony to celebrate and honor organ ...