The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a ...

Paramount Global has tapped iSpot for a new measurement tool that analyzes how consumers respond to commercials ...

Paramount Global, Nielsen sign new partnership, ending dispute Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and analytics ...

Fox moved into third place in February — its highest ranking to date — thanks in large part to a record-setting Super Bowl.

YouTube ( GOOG) took the lead in Nielsen’s February 2025 Media Distributor Gauge, gaining 2% over January to capture 11.6% of time spent watching TV across the month. This marks YouTube’s best share ...

YouTube achieved its highest share of TV viewing to date in February with 11.6 percent, ahead of Disney's 10 percent, ...

Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering ...