It's finally happening, people. Nike's latest Air Jordan basketball shoes can be bought for under the original retail price.

Official pictures, pricing, tech specs, and quotes from Phoenix Suns forward Kevin Durant's 18th signature basketball shoe.

Release numbers have not been confirmed by Nike, but many news sources in the community have reported the total number of ...

WNBA star A'ja Wilson's new signature shoe ― the Nike A’Ones ― announced another colorway for the shoes ahead of their ...

Nike makes some of the most desirable basketball shoes on the planet, but the sneakers frequently cost $100 or more. But that's not what is going on this week. Whether you're looking to up ...

Grabbing a brand-new pair of Jordan basketball shoes has never been easier or more affordable, thanks to this tremendous deal from Hibbett. Hibbett is selling Jordan Why Not? Zer0.6 Men's Basketball ...

Nike uses their proprietary React foam in ... of sneakers and expect to play well — or safely,” says Kemp. “Basketball shoes are engineered for a very specific type of movement: jumping ...

Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike signature shoe athletes, which involves a line of shoes with various ...

After the Converse "Chuck Taylor" All-Star, the first ever signature athletic shoe in 1921, dominated the basketball shoe industry with 80% market share, per research firm SATRA) in the 1960s. Nike ...

Booker's shoes have been heavily promoted by the company and Booker directly. In addition to Booker's Nike Book 1 social media and billboard campaign, or promoting them at major tastemaker events such ...

Men’s Journal aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. The Nike KD Trey 5 X is on sale for $51, a 49% discount ...

Thankfully, Foot Locker is running a massive sale right now that has Nike and Jordan shoes discounted up to 44% off.