New Balance gave a sneak peek at its upcoming American football cleats. Today, New Balance enters the football category with an intelligent approach to an ultimate-fitting cleated product.

Except for their helmets, Eagles players will be clad in New Balance cleats, socks, gloves, jerseys, and pants.

New Balance is entering football, the American kind, with a new line of high-performance cleats. Surprisingly, it’s a first for the nearly 120-year-old label who has roots in New England ...

Buffalo Bills quarterback Josh Allen signaled the end of his Nike contract by wearing New Balance cleats during minicamp.

Young’s biggest duty with New Balance is working with the company’s design team to develop its first-ever American football cleat. The product is expected to be launched next year.

New Balance recently presented its all-new New Balance Fortress football boots in "Black / Metallic Gold." These cleats, incorporating the brand’s distinctive FuelCell technology, are poised to ...

Young is also the first NFL athlete to join New Balance and will help the company develop its first football cleat, which is set to debut in 2024. The Boston-based brand signed NBA star Kawhi ...

Endorsed by Nike since his NFL arrival in 2018, Josh Allen recently switched to New Balance cleats in a cryptic move during ...