McDonald's restaurants in the Netherlands have debuted a revolutionary way to turn consumers on to their iconic burgers and fries — by launching the "world's first billboard" that smells like ...

McDonald’s scented billboards were created by Amsterdam-based agency TBWA\Neboko, which collaborated with production company Raúl&Rigel to set up the rouse. McDonald's Nederland ...

The design features just a slither of the Golden arches and one lone drip of strawberry-flavour milkshake. It could be one for our pick of the best billboard advertising.

The billboards were strategically placed within 200 meters of McDonald's restaurants, officials said By Francie Swidler • Published April 12, 2024 • Updated on April 12, 2024 at 12:50 pm ...