Levi’s is celebrating 150 years of its classic 501 silhouette with a new campaign telling the true story of hundreds of departed people who requested to be buried in their 501 jeans. The story of the ...

Levi’s constantly pushes the envelope for denim. In a myriad of ways, the mega-brand continues to innovate, from making jackets that control your smart phone to using lasers to fade denim. One of the ...

Levi's Blue Tab collection, which debuted in 2025, reimagines the brand through Japanese design and craftsmanship.

An iconic name with growth levers across channels, geographies, customers, and categories, Levi Strauss & Co ( LEVI) has the ...

Levi Strauss & Co. has reopened its San Francisco museum, The Vault, offering a look at how Levi's jeans have shaped music, fashion and culture for more than a century. The newly reimagined space ...

Howdy, partner! A brand new Levi’s x Toy Story collection celebrates the iconic movie’s 30th anniversary. The unique collaboration pays homage to the nostalgic movie, with Woody making an appearance ...

The Levi's trucker jacket is so classic it's its own genre. The brand that defined the denim jacket has spent more than a century refining it, from the Type I and Type II to the forever-imitated Type ...

Levi Strauss & Co., making jeans since the 1850s, intuitively knew the baggy fit would catch on with younger shoppers, new to its dungarees. But it took technology to help the company see the roomier ...

When we first saw Google unveil Levi’s new connected jacket, back in 2015, we immediately thought of the Burton Amp. The Amp, announced in 2003, was a winter jacket developed by Burton and Apple that ...

Levi Strauss & Co. CEO Michelle Gass said that any price hikes the company makes due to President Donald Trump's tariffs would be "surgical." Gass, on an earnings call Monday, told analysts that the ...