This means that viewers will notice aspect ratio changes during the viewing experience. Desiring to be an alternative to IMAX in the movie theater space, Dolby started offering its Dolby Cinema ...

Since IMAX first came onto the scene in the 1970s, theater companies have worked to create a competing premium format. Dolby Laboratories was already the premier brand for theater sound ...

Dolby Cinema is my favorite movie-going experience. Sure, IMAX can be fun too, but unless a movie was actually shot on IMAX cameras, I think Dolby Cinema is the way to go. Dolby Cinema combines the ...

Dolby Cinema, Imax, and similar high-end formats are drawing audiences willing to pay more for big-screen spectacle, especially as blockbuster releases ramp up again post-strike. Imax, for example ...

‘IMAX,’” Mr. Gelfond ... AMC, the largest theatrical exhibitor, has several: Dolby Cinema, Prime and Laser. When a moviegoer buys a ticket to the majority of these large format screens ...