Fresh discounts, hiked prices and paused production are among the strategies that America’s largest carmakers are embracing in response to the Trump administration’s 25 percent tariffs on imported cars,

President Donald Trump shared on Truth Social that he has “ authorized a 90 day PAUSE, and a substantially lowered Reciprocal Tariff during this period, of 10%.” Trump also raised the tax rate on Chinese imports to 125%.

A few carmakers have closed factories, laid off workers or shifted production in response to the auto tariffs that took effect last week.

Facing a global market meltdown, Trump on Wednesday abruptly backed down on his tariffs on most nations for 90 days, but raised his tax rate on Chinese imports to 125%.

Cars are core to American culture, where companies like Ford Motor Company (NYSE: F) resonate with consumers and employ thousands of people. It's unclear how tariffs will impact Ford, which assembles most of its vehicles in the United States but imports many parts and components.

Fintel reports that on April 9, 2025, Bernstein downgraded their outlook for Ford Motor (NYSE:F) from Market Perform to Underperform. Analyst Price Forecast Suggests 7.96% Upside As of April 1, 2025,

Ford Motor Company (F), headquartered in Dearborn, Michigan, develops, delivers, and services a range of Ford trucks, commercial cars and vans, sport utility vehicles, and Lincoln luxury vehicles. Valued at $36.