Chrysler concept car. Chrysler Now if you're like us, you might've seen the logo up top and thought ... launch of the next chapter of Chrysler's history? Or is it more like an alter ego?

The question of what we'll call the new, combined empire of Fiat and Chrysler ... adopted the logo, which you can see inset to the right. It's devoid of any real meaning or history for either ...

Logos come and ... formed the new Fiat Chrysler Automobiles. As a nearly 50-year-old icon, though, the fate of the Pentastar has been deeply intertwined with Chrysler's history.