Some of the plans are already in motion. In Starbucks cafes, he’s dropped menu items. He’s created delineation between “to-go ...

Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...

Starbucks' CEO, Brian Niccol, said the company was testing a store redesign with more seats and power outlets to make the ...

With its 'Back to Starbucks' strategy, Starbucks is testing new store designs and refining its menu. It's also adding more ...

The coffee chain’s CEO said investments in store experience are ramping up, but union members say the brand isn’t spending ...

As for the stores themselves, Starbucks will be closing underperforming shops to invest in building new locations, and ...

Starbucks CEO Brian Niccol pointed to company leaders that were “not effective” as reason for a spate of recent changes aimed ...

In a memo he sent out in January detailing the plan, he had some ideas for those not sure what to say. They could scribble an ...

The "third space" is getting a potential new look, according to Starbucks CEO Brian Niccol. The exciting news was shared by ...

Starbucks CEO Brian Niccol wants everyone to know the “third place” is alive and well. It’s a concept the coffee giant has ...