Apple Inc.’s top executive overseeing its Siri virtual assistant told staff that delays to key features have been ugly and embarrassing, and a decision to publicly promote the technology before it was ready made matters worse.

Apple is reassuring employees on the Siri team who may be feeling demotivated by the recent Siri delays and the bad press surrounding

Our own John-Anthony Disotto calls Apple Intelligence " a fever dream " that perhaps Apple might like to forget. Fast Company's Harry McKracken is a bit more measured and while he thinks Apple might've failed to "emotionally bond with Siri" he writes that he'd rather see a "great" Siri than one that arrives "on time."