Asda's bold new boss may have spooked rivals, but shoppers will come out on top, writes Susannah Streeter in today's Notebook ...

Asda has announced a major investment in pricing in a bid to win back customers, with its supermarket rivals preparing for a ...

If there's anyone who understands Asda it's arguably former chief executive and current chair Allan Leighton. But times have ...

Asda’s market share has plummeted from 14.6% in 2021 to just 12.6% today, bleeding customers to Tesco and Sainsbury’s. But ...

Asda attributed the growth to better gross margins, especially in the non-food sector, showcasing the strength of its George ...

A source close to Asda added that the business has a “substantial war chest” to invest in lowering prices for customers over ...

Almost £4bn has been wiped off Britain’s biggest supermarkets amid fears over Asda’s plans to launch a grocery price war as ...

The sell-off came after Asda's executive chairman Allan Leighton (pictured) said he will spend millions in a bid to turn the ...

Shoppers are set to be big winners as Asda signalled a new price war as its new top boss promised to revive the ailing chain ...

Asda plans to spend more on reducing prices and improving product ranges for customers, but says its profits will suffer.

The value of Tesco, Sainsbury's and Marks & Spencer has plummeted by more than £4bn since Friday amid fears Asda will launch ...