When a company boasts, as Zebra does, that its product is "the label printer that just…works," it’s setting itself up for added criticism when it just…well ...

Until fairly recently, brands like Dymo, Brother and Seiko had much of the consumer market for label printers pretty much to themselves – perhaps for not much longer if Zebra has its way.

Forbes contributors publish independent expert analyses and insights. Technology journalist specializing in audio, computing and Apple Macs. Small home-based businesses that sell and ship products ...