Earmarks investment of Rs 5000 Cr for building new-age jewellery business Group's jewellery brand, Indriya, aims to be among top three national players Aditya Birla Group Chairman, Kumar Mangalam ...

Aditya Birla Group announced its new brand positioning – ‘A Force for Good’. Reportedly, the brand’s positioning statement before this was ‘Taking India to the World’ and ‘Big in ...

NEW DELHI: The Aditya Birla Group on Friday unveiled its jewellery brand Indriya, foraying into a crowded market which already has two large corporate group-driven ventures-Tanishq and Reliance ...

Branded Indriya, the jewellery business will be housed under Novel Jewels, a venture of the Aditya Birla Group, created with an investment of Rs 5,000 crore. Launching the brand, Aditya Birla ...

New Delhi: Aditya Birla Group on Friday launched the jewellery brand 'Indriya,’ announcing its entry into the Rs 6.7 lakh crore Indian jewellery market. Aditya Birla Group aims to be among the ...