Created by Hong Kong illustrator Kasing Lung, Labubu is part of the “THE MONSTERS” series, first signed by Pop Mart in 2019.

As TikTok refugees migrated to Xiaohongshu en masse ahead of a now-paused U.S. ban in January, American shoppers are now looking for places even cheaper than rock-bottom retailers such as Shein ...

Pop Mart has rewritten the rules of engagement for a new generation of Chinese consumers. It has shown that emotional ...

With limited releases, high resale prices, and celebrity fans, Labubu toys are leading a new wave of Chinese intellectual ...

Labubu, "a small monster with high ... for the dolls Going viral– Unboxings and collector showcases on TikTok, Xiaohongshu (Red Note), and Instagram drove "massive engagement." ...

But unlike those 90s icons, Labubu’s following has been fuelled by algorithms and influencers. On Xiaohongshu, TikTok, and Instagram, unboxing videos rack up millions of views. Fans ...

Labubu is a quirky character from “The Monsters ... The hype began on streaming platforms like TikTok, the Chinese-social media platform Xiaohongshu, and Instagram, where users would be ...

As TikTok refugees migrated to Xiaohongshu en masse ahead of a now-paused U.S. ban in January, American shoppers are now looking for places even cheaper than rock-bottom retailers such as Shein, Temu ...