Lingerie brand Neiwai and loungewear ... acceptance and photos of themselves enjoying clothing and food, despite the pressure to diet. On Xiaohongshu, the hashtag "reject body anxiety" appears ...

It's like a kind of teleshopping where popular streamers with millions of followers are hired by brands to sell all kinds of products. When Xiaohongshu started to dominate in China as the most ...

(Yicai) Jan. 21 -- Five major trends characterize the e-commerce landscape of China’s Xiaohongshu, known outside the country ...

Xiaohongshu, a Chinese app gaining popularity and picking up thousands of new foreign users, can be effectively leveraged by brands if they prioritise quality user-generated content over volume.

Aya, a fitness influencer with more than 1.6 million users on Xiaohongshu, cautioned new users to avoid posting revealing photos as “this platform has stricter rules about women’s clothing to ...