It's like a kind of teleshopping where popular streamers with millions of followers are hired by brands to sell all kinds of products. When Xiaohongshu started to dominate in China as the most ...

Lingerie brand Neiwai and loungewear ... acceptance and photos of themselves enjoying clothing and food, despite the pressure to diet. On Xiaohongshu, the hashtag "reject body anxiety" appears ...

(Yicai) Jan. 21 -- Five major trends characterize the e-commerce landscape of China’s Xiaohongshu, known outside the country ...

American social media users are joining Chinese social media platform Xiaohongshu, also known as RedNote or Little Red Book, over fears the US government will soon ban TikTok. Xiaohongshu this ...

I am not like the other Chinese designers who come from wealthy ... The next year, Chen found out that the dress was trending on Xiaohongshu, and thanks to its viral popularity, the company ...

Xiaohongshu now has about 300 million monthly active users, primarily young, urban and female–an appealing group for both Chinese and non-Chinese brands. The platform, valued at $20 billion in a ...