Houston Chronicle

TikTok sale puts app’s algorithm in the spotlight – a social media expert explains how the For You Page works and what changes are in store

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) Kelley Cotter, Penn State (THE CONVERSATION) President Donald Trump announced on Sept.

ByteDance’s agreement to sell TikTok puts app’s algorithm in the spotlight – a social media expert explains how the ‘For You’ page works and what’s to come

President Donald Trump announced a preliminary agreement for the sale on Sept. 19, 2025, following his negotiation with Chinese leader Xi Jinping. TikTok CEO Shou Zi Chew told employees in a memo ...