Will Ahmed is on a mission to unlock human performance. The 34-year-old chief executive and founder of fitness technology firm Whoop has built the Boston-based company into a $3.6 billion brand ...

WHOOP's global stature in the health technology industry is continuing to grow at an astronomical rate. The man behind this innovative wellness brand is American entrepreneur Will Ahmed ...

Look better. Feel better. Measure it. Will Ahmed is the cofounder and CEO of Whoop, a Boston-based company that developed wearable technology to promote fitness and health — whose products have ...

The Kansas City Chiefs quarterback wears a fitness tracker tucked into a custom sleeve on his left arm during games.

As Will Ahmed, Whoop CEO, points out, “3% of medical research is focused on women’s health” — a vital area that remains chronically and criminally under-researched. Women’s health ...

Playing in the NFL is stressful, and the founder of WHOOP has found some surprising stress indicators for Patrick Mahomes in ...

Whoop chief executive Will Ahmed said after the investment round was announced that the wearables company has ambitions to build the health monitoring aspects of the device. "Over the course of ...

Ahmed’s fitness wearable, the WHOOP strap, has been popular for years with enthusiasts, not to mention elite athletes like Super Bowl-winning quarterback Patrick Mahomes and WNBA legend Sue Bird.

The Whoop band focuses on recovery as well as workout intensity. How this wearable tech startup scored a starring role in Joe Rogan’s Sober October challenge Fans can follow how no booze affects ...