Yellow Tail launched the Pure Bright range in Australia to capitalize on the growing “Low and No Alcohol” wine segment in their market. The concept is still to make the same high quality wine Yellow ...

Yellow Tail, the budget-friendly Australian wine brand known to college students ... easy-to-parse branding so innovative—but ...

[yellow tail] achieved a top ten ranking in 10 markets and was the only Australian wine brand to make the top 3 list globally. Libby Nutt, GM, Global Marketing and Export Sales at Casella Family ...

“It’s got a kangaroo, it’s wine, how can you not make it about happy ... That’s why, for a third consecutive year, Yellow Tail is making ad buys in local markets as a sort of end ...

Casella Wines Pty., the maker of Yellow Tail wine, is developing a product that will sell for about 50 percent more than its main brand to escape a squeeze on Australia’s wine exports from the ...

And since the goal here is to compete with Yellow Tail ... probably makes sense: Politically and culturally, France is not very popular at the moment, and French wines, save for the finest ...

"At [ yellow tail ], we believe that seriously good wine doesn't need to be so serious ... for interesting and exciting creations, to make the everyday pizza night more convenient, special ...

For the most part, all the attention goes to the hares--high-profile start-ups, big-name joint ventures and instant cult wines among them. But for every Yellow Tail that rockets to success, there's ...