How do marketers position brand-building investment as capital expenditure without the formal accounting change?

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which are determined as capital expenditure (CapEx), meaning they are not expensed immediately. Costs can be capitalised when they are recorded on the balance sheet as an asset. For example, the cost ...

The company’s original guidance called for $38 million in second-quarter capex at the midpoint ... emphasized that fortifying the company’s balance sheet is a top priority.