“Companies are trying to target different types of wine drinkers,” Lidgett adds, and a bottle’s label is one direct way to do just that. As an art curator and wine fan (she recently returned ...

“They marry the words and the art. But when you’re designing a label, you’ve still got to say something, you’ve got to have a message. It can’t just be art for art’s sake.” At Kona ...

“Label artwork is crucial for brand communication ... Besides, they also have difficulty in controlling write-offs due to mismatched expectations on the artwork, between the design, sales ...