While honing the narrative and message behind your logo should of course be your primary concern, research suggests that your logo’s design–and specifically its colors–have more bearing on ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

One recent study, for instance, found that the best logos ... told Fast Company earlier this year in a fascinating piece on how people seem to have inborn reactions to particular colors.

Twitter only paid $15 for its iconic logo. Nike paid $35 for the swoosh. To design the perfect company logo, you don’t have to spend tons of money. You do, however, have to spend time and energy ...

Creating a logo for your business isn’t as simple as choosing a funky font and attaching it to a cool graphic. Its colour will also be a key consideration. As this infographic from The Logo ...

The Alberta government's energy "war room" says it will change its logo after it was revealed on Twitter Wednesday the logo already represents an American tech company.

A good logo can help skyrocket a company's name-brand recognition and success. (A bad one, on the other hand, can embarrass it). We've put together this list of the best, most beautiful tech ...

Multinational British Petroleum, commonly known as BP, has lost its 12-year battle to trademark the colour green which dominates its sunburst logo ... the onus is on the company to ­demonstrate ...