Changing the tone and style of ‘voice’ to suit the purpose is essential. Therefore, whatever kind of writing you need to do, always consider ‘CAP'. One quick way to improve your style is to ...

The Clearing puts words, storytelling and tone of voice at the centre of its branding work, with results that suggest more ...

The tone and wording of the email left the recipient ... while a poorly written one can close it before you even get a ...