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The Chicago Hotel Collection introduces Planner Rewards and Guest Loyalty to drive direct bookings, reward repeat ...

ITA Airways is continuing its transition away from SkyTeam and toward Star Alliance, with a full move into the latter ...

Most restaurant loyalty programs are built around the same fundamental idea: Give guests a reason to come back. Spend enough, earn enough, redeem for a discount. It's a logical framework, but ...

What changes might be happening at the Star Alliance carrier?