A long while back, I posted a “programmed” version of that script, but the links are screwed up, so here’s a simplified and improved version. The script starts with “The Opening,” below ...

A tested method to use cold-calling to build customer relationships. Latest ... A Foolproof Cold Calling Script. By Geoffrey James. Updated on: August 25, 2011 / 8:24 PM EDT ...

Here's a quick way to test whether any cold-calling script will actually convert sales leads into sales prospects. John, I'm sure you're busy and I want to respect your time, so I'll be brief ...

Cold call scripts will vary depending on your targets and what you are selling; the key is to engage the prospect and tailor the script to their needs. Tips for effective cold calling.

Cold Calling Scripts for Financial Advisors. When drafting a cold calling script to use for marketing, there are certain elements that are must-haves.

With a cold call script, sticking to the fundamentals is a good idea, especially early on. Here are seven efficient and effective scripts you can use to get started.

Nearly 4 out of every 5 call center managers—78% to be exact—said that getting reps to “follow a script” was a primary focus, but only 38% of scripted calls were actually successful.

Do not settle, even for greatness, Bill Good writes. Even the best cold calling script ever written can be better.

In recent columns, I’ve discussed how to cold call and I’ve analyzed calling scripts sent to me by readers. You can pick up your copy of “The 16 Best Scripts of 2009″ at www.billgood.com ...

Scaling your advisory business demands a solid marketing and lead-generation strategy. While financial advisor marketing is increasingly focused on digital channels, there’s still a case to be made ...