The 3 functional leader tasks Six years ago, I wrote (with colleague Jennifer Riel) a Harvard Business Review article on functional strategy. But the questions about functional strategy keep coming ...
Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...
Everyone talks about go-to-market (GTM) strategy, but ask for a clear definition and you’ll mostly get word salad. I posted about this on LinkedIn, and the comments exploded. Dozens of takes later, ...
Witthaya Prasongsin / Getty Images Strategic gap analysis is a business management technique that requires an evaluation of the difference between a business endeavor's best possible outcome and the ...
After months of aid cuts, the State Department has released a 35-page document detailing how it plans to roll out global ...
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