The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

I often get asked how people can enter digital PR as a career. As of yet, there is no digital PR degree you can obtain. Most decent senior digital PR practitioners, like SEO professionals, are ...

Digital PR is often expensive and misleading, with agencies charging high fees for services that offer little value, fake media placements and no guaranteed results. Digital PR can effectively boost ...

In order for brands to succeed in today’s cutthroat and highly competitive digital environment, sharing the right message at the right place at the right time is paramount not just to survive but also ...

As the world continues to move online, brands – including those of the legal variety – need to adapt to develop relationships with prominent publications, media outlets and other centers of influence ...

For companies these days, brand reputation is undeniably linked to success. Yet, one of the best digital marketing tools for building that reputation, expanding your online reach, and, ultimately, ...

Unlike big proactive PR campaigns, where working with professionals can prevent you from wasting a huge amount of time and money, reactive digital PR is usually something that you can bootstrap with a ...

In the world of digital PR, relationships are everything. That’s why it’s crucial to team up with the right company. There are a lot of PR Services — like guides, for example — that can help you ...

Digital marketing and public relations (PR) are two distinct disciplines, but combined, they can pack a mean punch. While you need unique strategies for each approach, they can work together to ...

Taurus Digital PR© combines traditional PR with search engine optimisation (SEO), artificial intelligence optimisation (AIO) ...

Whether you’re a seasoned financial advisor, a budding wealth manager, or part of an established investment firm, establishing a solid sense of trust with your clients and prospects is imperative for ...

People talk about what they want to read and a good digital PR professional must know what to share. Link building is one of the most difficult strategies in an SEO project. With some innovation and ...