And there was another factor. "Indian kids gravitated toward the white-skinned Barbie because light-skinned women were considered more beautiful in India," says ElsaMarie DSilva, a social ...

But a new batch of adverts on Indian television seeks to challenge ... as ground-breaking in a country where fair skin is considered beautiful, owing to the deep-rooted caste system.

“In India, as in many parts of Asia, Eurocentric beauty standards are still prevalent, and porcelain skin is often considered more ‘beautiful,’ Mutyala says, noting that ...

In the past five years, over 20 international brands in the space of beauty and skincare have entered the Indian market. Whether online or offline, you can choose beauty and skincare products from ...

Today, India has an increasingly global perspective on beauty and what beauty choices stand for. But there’s still a lot of baggage from decades past. India’s colonial history influences how ...

But a new batch of adverts on Indian television seeks to challenge ... as ground-breaking in a country where fair skin is considered beautiful, owing to the deep-rooted caste system.