Brand architecture? The term brand architecture appears only three times in the latest edition of Brand Management by Kotler and Keller, the book that so many of us regard as the Bible of marketing.

You may be given the task of making an investment to get your company's brand architecture strategy right. However, brand architecture is a very broad term, and different companies have different ...

A rigorous brand architecture is how brands like Google remain instantly recognizable / Ryan Ancill via Unsplash A big marker of brand success is recognition. When customers can pick out any of ...

For business leaders, it’s a masterclass in brand architecture. At the 2025 Met Gala, Rihanna arrived wearing tailored pinstripes, a reinterpretation of classic menswear, styled with high ...

Master branding is one of the main tent-poles in branding architecture that aims to link a company's product-lines with the key values the brand represents. While individual products may have ...