A confusing corporate structure which was hampering investor relationships and leaving teams feeling isolated was key in ...

Explores key insights on brand architecture, or the organisation of a brand portfolio, highlighting methods and techniques to maximise the value of a portfolio while keeping clarity for consumers and ...

Whenever I talk with a marketer about brand architecture, one of the fundamental concepts always at play is brand elasticity. To marketers who are unfamiliar with the term, I share the following ...

In essence, our new brand architecture reflects the power of many in service of others.” Effective immediately, the “hubs” will operate as business lines under the Focus Partners name ...