It's not HBO, it's Max - but the new logo for Warner Bros ... Discovery was not immediately available for comment. The jump to black-and-white branding is not Max's first aesthetic intervention.

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

It did, however, note that Netflix's first DVD envelope was white, matching the background of the alleged logo. Multiple reputable news outlets have published iterations of the black and graphic ...

Photoshop CS6 Extended tutorial showing how to make a simple, but striking, black & white logo using the negative and ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding. Max is trading its bright blue branding and logo for a black-and-white ...

As of noon yesterday, the White House has adopted a new logo that will appear everywhere from the administration’s website to official letterheads and the backdrop of press briefings.

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a ...