Carson called the 49X Western Star’s “next generation” vocational truck, which will set the bar for future vehicle designs from the OEM. “Western Star’s reputation is one that is ...

That version of the Autobot leader, was available in a toy that could change from a robot into a model truck and starred in the original cartoon series ... Optimus Prime has switched to a futuristic ...

Western Star Truck Sales, Inc. today introduced its all-new Class 8 vocational truck – the Western Star 4700. The 4700, combined with the Western Star 4900 and 6900 truck models, provides ...

REDFORD, Mich. Two new ad campaigns for the truck makers at Western Star and Sterling have some serious undertones. Western Stars new tagline, Serious Trucks, and the Star icon make their debut in ...

LAS VEGAS, Nev. — The trucking industry today got its first look at the Western Star 5700XE, the truck that inspired Hollywood. The new aerodynamic highway tractor was used as inspiration for the ...

The new naming strategy builds on Western Star’s tradition of numerical notation and separates the company’s trucks into four distinct models: the 4700, 4800, 4900 and 6900. All axle ...