Moving away from the Swiss style semicircles of its past, the three stripes version of the logo, alongside the "M" was made ...

"When you combine red and yellow it’s about speed, quickness. In, eat and out again. "Yellow is also the most visible colour in daylight, which is why the McDonald’s M can be seen from a far distance.

When you combine red and yellow it's about speed, quickness. In, eat, and out again." Moreover, yellow is the most luminous colour on the spectrum and attracts instant attention - giving the logo ...