Coca-Cola's vitaminwater has taken a different approach with its rebrand. It's ditching the previous slightly pharmaceutical-looking identity in favour of bolder branding that aims to be fun rather ...

The group has criticized PepsiCo over its blue Aquafina label with a mountain logo as perpetuating the misconception that the water comes from spring sources. Aquafina is the single biggest ...

The logo, for example, started out black but they changed it to blue to connote water. “In a sea of logos ... firm Meridianai Associates Inc., the label design least favored by National Beverage ...

EXCLUSIVE: The Andrea Iervolino Company has launched commercial film label Aventura and unveiled it as a partner on upcoming action thriller Deep Water. Directed by Renny Harlin, the previously ...

Cola and Lipton Tea learned they were a good match when they first partnered in 1992, whereby Pepsi agreed to distribute ...

Mineral water brand Evian has unveiled its first ... and features an embossed logo instead of a label. However, the pink cap is made from virgin high-density polyethylene (HDPE) and oriented ...

Pete Lempert, who took over as CEO of TRG in March, explains how he's getting the agency back on the industry's radar five ...

At last, I feel like I have my labeling system down: Each September, I buy a pack of dishwasher-safe labels for lunch containers and water bottles and a pack of washer/dryer-safe labels for ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...