HEY EVERYONE! ♡ O.M.G. I was so freaking excited when I received this palette this morning, I filmed two video's straight away and this is the first look using the new Jaclyn Hill Morphe Volume 2 ...

I have always longed for luscious, full eyelashes. My natural lashes are pretty average — I have enough to work with when it comes to swiping on mascara, but it definitely takes plenty of effort. As ...

When it comes to experimenting with beauty and, more specifically, makeup, there are so many products, formulas and techniques to try. We've seen how to create a seamlessly smooth graphic eyeliner, ...

The HELLO! Shopping team covers a whole host of age ranges - and there's one beauty product, though, that we all seem to have our eyes on: eyelash serums. It's no wonder - long, voluminous eyelashes ...

Whether your dream lashes have dramatic volume, fluttery length, or a doe-quality befitting fairytale forests, the best mascara is a makeup artist’s secret weapon for putting the finishing wisps on ...

This year has brought plenty of incredible makeup advancements. There's been everything from WOOSH Beauty's double duty tools and, possibly the most infamous one of them all, the silicone makeup ...

False eyelashes get a bad reputation. Words such as fiddly, messy and tacky come to mind, as do memories of heavy, spidery clusters weighing down our eyes on nights out as a teen. Not a great look.