Thebest slogans are mini-vision statements. When carefully crafted,they can effectively convey a company’s key characteristics to avariety of audiences, from investors to customers and suppliers ...

Slogans are short, memorable phrases meant to elicit an emotional response – a favorable impression – from customers and partners. Some share a company’s mission or vision. Others are more ...

A company's vision and mission provide the direction ... should incorporate the items on the list. Company colors and slogans can enforce the company's solidarity throughout all offices.

An essential part of this is defining your company’s vision — the ... It’s nice to have a perfectly worded vision that almost sounds like a slogan. Yet, it doesn’t mean anything if your ...

In the grand scheme of marketing strategy, coming up with a company’s tagline is rarely anyone’s first concern. In fact, as audiences’ attention spans have shortened and the screens on which ...

The annals of business history are littered with companies who attribute their success, in part, to their simplistic slogans. Michael Ahn, who led a turnaround at LG Electroncs North America ...

To the cynics, however, Vision 2020 is just one of those slogans that periodically issue from the mouths of policymakers and that the people have heard of so many slogans before this one.