The one thing every current Apple Vision Pro owner demands is—to put it simply—more. That is more features and more content. The latest push from Apple to make good on the promise of its first ...

"The Weeknd: Open Hearts", an immersive music experience available exclusively on Apple Vision Pro has debuted, along with a premiere date for the Concert for One series. In Open Hearts, viewers ...

Apple is rolling out a new slate of Vision Pro content, amongst the first shot with Blackmagic’s URSA Cine Immersive camera and edited in DaVinci Resolve Studio on Mac. Credit where credit is due, ...

Filmed on location in Prague, Brussels, and Malta, "Submerged" used Apple Immersive Video cameras, which feature two lenses to record 8K 3D video. Submerged, the first immersive scripted film for ...

Apple isn't doing a good job shaking the accusations of abandoning the Apple Vision Pro platform when you observe how it handles sharing information about exclusive content like Immersive Video. I'm ...

Immersive Video is Apple’s proprietary format for 180-degree video content that runs on Vision Pro. The rollout of new Immersive Videos has been slow over Vision Pro’s first year, but several signs ...

Composer A.R. Rahman launches ARR Immersive, an app for Apple Vision Pro (and later Meta Quest), featuring decades of his ...

Vision Pro users know that immersive video is one of the platform’s strengths, but content has been relatively scarce. Apple is reportedly working on a big project to change that: upgrading a popular ...

A.R. Rahman, the two-time Oscar-winning Indian composer behind “Slumdog Millionaire” and “127 Hours,” is launching ARR ...

Blackmagic has announced that its URSA Cine Immersive commercial camera for shooting high-quality 3D immersive video is now available to preorder “direct from Blackmagic Design Offices,” with the ...

Apple has teamed up with Red Bull Snow and the Legs of Steel to create an immersive, virtual reality, ski film. Never a company to shy away from a shinier, more high-tech way to experience the world, ...

But much of the progress the Vision Pro has made hasn’t stemmed from the routine tick-tock of software and hardware updates. Apple has also been throwing itself into the equally vital work of getting ...