Another vendor promising to enhance the capability of beacons is SmartFocus, which is offering proprietary virtual beacon technology that it claims renders current beacon technology redundant.

The beacons will transform individuals’ Apple Watches or iPhones into virtual keys with which they may unlock the lobby’s door. For example, if a Citi customer approaches a Smart Banking ...

So Aruba's claims, from my perspective, falls flat because it's a physical beacon they sell. Mist has a virtual beacon. Why is Mist's virtual beacon better than Aruba's physical beacon?