Serrat makes the oft-mimed French girl aesthetic accessible, thanks to her penchant for messy looks punctuated by happy hues.

Jasmine Hyman is the assistant beauty editor at Cosmo. She's obsessed with all things skin including acne-safe makeup and ...

“I’m here to complete, not to compete,” says founder and CEO Violette Serrat, of her continued goals at a higher reach. “We’re only launching things that don’t exist.” ByDahvi Shira ...

Australia-based SPF brand Ultra Violette will launch direct-to-consumer and in 592 Sephora U.S. stores this March, marking the brand’s 30th international market since its founding in 2018.

The world's obsession with "French girl makeup" shows no signs of stopping, so it feels only natural that Violette would bottle her expertise. After working for the likes of beauty giants Guerlain ...

After conquering 29 countries around the world, SPF brand Ultra Violette is entering the US market and launching a new product exclusive to America.

Founded in 2019 by two former Mecca Beauty executives, the sun care brand will make its U.S. foray in March, entering nearly 600 Sephora doors.