Coors Light, owned by Molson Coors, launched “Chill Harder Pays Harder,” a program that will reward over 5,000 consumers with prize money for replicating the brand’s Chill Harder logo in creative ways ...

(WSIL) -- To celebrate National American Beer Day, Coors Light is announcing a nationwide ... the beer brand is asking drinkers to duplicate the logo by "carving" it into their life.

ALBANY, N.Y. (NEWS10) — In celebration of National American Beer Day on October 27, Coors Light announces a nationwide contest for the person that “chills the hardest.” The “Chill Harder ...