If you've been wallowing in a bowl of soggy sadness since before you can remember — or you think milk doesn't belong anywhere ...

"Basically, you're looking at 74 years of Cheerios boxes here," he said, among classic advertisements and cereal boxes. The vault holds decades of treasures and trinkets related to the brand.

General Mills has sold oat-based breakfast cereal under the brand ‘Cheerios’ since 1945, and as early as 1941 under the name ‘Cheerioats’. From 1944 ‘Cheerios’ boxes have contained ...

Cheerios, the best-selling cereal in the world ... iconic ‘Os’ lower cholesterol and treat heart disease. A Cheerios box makes several claims about health benefits, including this boast ...

The cereal brand responded May 18 ... “I am so sad about Maple Cheerios. I bought every box that I could find. And alas I am finally out. Please consider bringing it back,” tweeted one ...

Parents can show their gratitude, support, and appreciation by cutting a special postcard for teachers from specially-marked boxes of Cheerios® cereal. Locate a specially-marked Cheerios® cereal ...

But the heart health benefits of the cereal have been on the front of the box for decades, said Liz Mascolo, Cheerios' vice president of marketing. "We thought that by changing that iconic ...