The strong-smelling topical product — made of “menthol, camphor, oil of eucalyptus and several other oils, blended in a base of petroleum jelly” — is still sold. The Vicks brand now also ...

Vicks sought to change the image of its brand and appeal to young consumers in India by rethinking the idea of a traditional family. Consistency is the hallmark of success for Proctor & Gamble’s ...